Live The Simple Life
The simple things in life are often the best, and especially when it comes to food. In this series of TikTok and Instagram Reels videos, we feature how vegans, vegetarians, and flexitarians foregoing traditional meat are craving both adventure AND comfort.
The challenge was to create videos that showcase a playful yet simple approach to incorporating plant-based proteins into everyday lives.
My Responsibilities:
Art Director, Concepting, Creative Strategy,
TikTok Creation, Offsite iPhone Filming, Hand Modeling
Teammates:
ECD/Copywriter: Matt Sulzer
Creative Director: Caitlyn Wilp
Producer: Asha Lodhia
Owned Social Video Content
Primary Placement: Tiktok
Secondary Placement: Instagram Reels
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Is it a Smart Dog or is it a ketchup-covered window to your soul?
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A stoked fire and a sizzling Smart Dog. What else does your family need for the last days of summer? With tasty ingredients and the snap of a summertime favorite, Lightlife belongs in your backyard campsite.
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A stoked fire and a sizzling Smart Dog. What else does your family need for the last days of summer? With tasty ingredients and the snap of a summertime favorite, Lightlife belongs in your backyard campsite.
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A plant-based 4th of July BBQ? It’s easier than you think! Head to your local @Whole Foods Market and stock up on tempeh, plant-based chicken breasts, and Smart Dogs, then load up on the essentials.
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Tempted to try tempeh? 🧐 Versatile. Protein-Packed. Superfood. 🤯 Whatcha waitin’ for? 🌱
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Smart Dogs pair well with a whole spectrum of flavors! Pile on the plant-based goodness and build kabobs that are delightfully colorful and incredibly delicious.
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Air fryer + Lightlife = plant-based BBQ done 2 ways! Scratch that southern-style BBQ itch with tempeh BBQ ribs OR slather your favorite sauce on our plant-based chicken breasts. Don’t forget extra napkins!
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Kebabs as a creative outlet? Yes! Try mixing fun fruit shapes with their favorite grilled flavors and turn your kids into kebab lovers
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🗣 Say it with us, “temp-yay”. 🥳 What’s your go-to way of cooking it? 🧑