Veggies By The Spoonful
No adult ever looks at a spoon and says, “wow, this has a ton of potential.” But we forget that somewhere along the way - when we were all wee ones - the spoon was something shiny, novel, and wondrous. And when paired with veggie-first foods that awaken tiny palates, the possibilities are endless.
Let’s celebrate the spoon with a campaign that shows how this simple utensil is actually a gateway to delicious discoveries that will extend well beyond the moment of “mmmmm” into toddlerhood and beyond. By putting the spoon in the spotlight, we’ll evoke mealtime while showcasing the natural beauty of our vibrant meals.
My Responsibilities:
Creative Lead/Creative Director, Art Director,
Concepting, Creative Strategy
Teammates:
ECD/Copywriter: Matt Sulzer
Copywriter: Sarah Gentil
Art Director: Whitney Oberg
Graphic Designer: Leah Abrahams
Paid Social Content Development
Ad Copy:
Between the garden and the spoon we turn fresh, organic veggies into tasty meals that
will get your baby asking for seconds
Ad Copy:
Globally-inspired, veggie-first flavors turn mealtime into a chance to unlock their imagination
Ad Copy:
A lifetime of curiosity starts at mealtime! 👶🥣 Serve fresh, organic, veggie-first meals to your lil’ones and help them open up a world of flavor
Carousel Ad Copy:
No need to sugarcoat these fresh, organic flavors! 😋 Find your moment of YUM with our veggie-first baby meals (with zero added sugar!)
Ad Copy:
Meal-time shouldn’t be a high-wire act. With veggie-first meals that taste delicious, your little ones can enjoy perfect balance
Ad Copy:
Serve smiles and veggies all around with no-sugar-added flavors your lil’one will love
Ad Copy:
Make veggie time mealtime success with fresh, veggie-first ingredients created to please the palates of your baby
Ad Copy:
You see fresh, organic, veggie-first ingredients. They see vibrant colors that spark their imagination. Everybody wins!
Owned/ In-Feed Social Content Development
Share Copy:
Organic, global flavors for baby, made fresh and easy for you. Get ready to nourish and flourish with lil’gourmets. Find us fresh in the fridge @wholefoods
Share Copy:
When their first bites are veggie-first foods, the future looks bright. Discover how we turn craveable meals into a spoonful of spark and curiosity
Share Copy:
Two is always better than one! Enjoy out buy one, get one free special exclusively at @wholefoods and stock up on veggie-first, flavor-packed blends for you lil’ones
Share Copy:
We’re picky about what goes in our veggie-first blends, so baby doesn’t have to be. Open a world of fresh, veggie-first flavor possibilities with lil’gourmets
Share Copy:
Open a world of fresh, flavor possibilities and cultivate a love of veggies for you lil’ones. Our veggie-forward, global-inspired baby food makes it easy to *squash* picky eating from the start. Find us fresh in the fridge!
Carousel Copy:
Set the table with delicious, nutritious veggie-first flavors that spark the imagination of your lil’ones
Share Copy:
🎵 a SPOONFUL of veggies, helps your baby’ grow strong 🎵 Our veggie-first blends make mealtime so deliciously easy you’ll sing
Share Copy:
BIB-Appetite! Serve smiles and veggies all around with no-sugar-added flavors your lil’one will love 💗
